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Web Design Articles

What Do Search Engines Look For?
By Jeff Klein on February 5th, 2008 | Posted in Search Engine Marketing
When optimizing your website for search engines such as Google, Yahoo and MSN, it is important to know what they are looking for. While search engines evaluate many criteria, the two main things used when determining the importance of a website are content and links. Read more »

How to Build One Way Links to Your Website
By Jeff Klein on February 5th, 2008 | Posted in Search Engine Marketing
One of the most important factors search engines use when ranking your website is your site's link popularity. While many know they need to increase their link popularity, not everyone knows how to do so efficiently or effectively. Read more »

Ethical Search Engine Optimization
By Jeff Klein on November 28th, 2007 | Posted in Search Engine Marketing
Optimizing your Web site is extremely important if you want to be ranked well in the search engine results for your particular keywords. In addition to the technical aspects of optimizing a web site, business owners should also consider the ethical aspects of search engine optimization. While some techniques may help you get ranked higher in the search engines, they can also create a negative impression of your business and ultimately reduce sales. Read more »

Vlogs: Blogging at 30 Frames per Second
By Jeff Klein on November 28th, 2007 | Posted in Blogs
Video blogs, shortly known as vlogs, are basically blogs whose content is primarily video. Aside from that variation in content, vlogs are functionally identical to their text-based predecessors. As video recording equipment became more affordable and video editing software became more available, more people were willing to try vlogging. Read more »

Busting Through SEO Myths
By Jeff Klein on November 15th, 2007 | Posted in Search Engine Marketing
Search engine optimization is a must if you want a business Web site that is an incredible marketing tool. Search engine optimization can draw in more targeted traffic and help you make more sales. However, there are also many myths out there about what search engine optimization can and cannot do. Read more »

Podcasts: The Sound of Bloggers
By Jeff Klein on August 7th, 2007 | Posted in Web 2.0
Podcasts are digital media, usually audio, that are transferred via syndication feeds such as RSS (Really Simple Syndication). Once downloaded, podcasts can be listened to on computers and portable media players. The term ‘podcast’ is a play on the words ‘broadcast’ and ‘iPod’ – broadcast, to highlight the qualities that it shares with other broadcast media and iPod to acknowledge this particular Apple media player’s major contribution in the creation and proliferation of ... Read more »

Social Media – The New Breed of Media Moguls
By Jeff Klein on May 31st, 2007 | Posted in Web 2.0
Social media, as suggested by its name, is characterized by its social aspect. The methods used for distributing social media content almost always involve a community or, at the very least, some form of interpersonal exchange. Social media also encourages feedback from viewers or receivers of the media in an almost conversational manner, as opposed to the one-way methods employed by traditional broadcast and print media. Read more »

Blogs: The Digital Diary
By Jeff Klein on April 25th, 2007 | Posted in Blogs
Blogs are basically online journals, maintained and updated by any number of individuals or groups. Content in blogs is predominantly text, although bloggers have been known to include other forms of media. The popularity of blogs has skyrocketed in recent years because of the greater availability of internet access and the creation of many free blog hosting services. Read more »

An Introduction to Cascading Style Sheets
By Jeff Klein on April 2nd, 2007 | Posted in Web Design
Cascading Style Sheets (CSS) is a method of adding styles (such as font, font color, font size, spacing) to a collection of web pages or documents. The primary benefit of Cascading Style Sheets (CSS) is that they save the web designer time. If implemented correctly, stylesheets allow the designer to make global formatting changes to their site simply by editing one file. Read more »

The World Wide Web Untangled
By Jeff Klein on March 15th, 2007 | Posted in World Wide Web
The World Wide Web is an information space where items of interest (resources) are identified by Uniform Resource Identifiers, or URI’s, which are global identifiers. Most people think that the World Wide Web is synonymous with the Internet; however, the WWW is a service that operates over the Internet. Read more »

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